The Mixing Bowl
Tips and strategies for running, growing, and surviving your dessert brand.
How to Price Your Custom Cakes Without Undercharging
Most independent bakers lose money on custom orders — not because they work cheap, but because they forget to price in everything. Here's how to fix that.
5 Instagram Reels Ideas for Your Bakery That Actually Convert
Not all content is created equal. These five Reels formats consistently drive waitlist signups, DMs, and real sales for dessert brands.
The Cookie Drop Strategy: How to Build Hype and Sell Out Every Time
Selling out in 90 seconds isn't luck — it's infrastructure. Here's how the best drop-based dessert brands build demand before the cart even opens.
From Spreadsheets to Systems: When to Know You've Outgrown Excel
There's a version of your business where spreadsheets make sense. You've probably already left it. Here are the signs.
How to Track Your Bakery Expenses Without an Accountant
You don't need a CPA to run a clean set of books. You need a system and about 15 minutes a week. Here's the system.
Building a Waitlist: Lessons from Six-Figure Dessert Brands
The difference between a sold-out brand and a slow one often comes down to one thing: infrastructure for capturing demand before the drop.