It asks. They answer. The order fills itself in.
Every custom order has gaps — how many guests, what filling, what time. Buddy writes the email asking, reads what the customer sends back, and puts the answers on the order. You find out it happened.
The back-and-forth, handled
Hit Ask on an order and Buddy works out what's actually missing, then writes a short friendly email in your bakery's voice. You're not composing the same message for the hundredth time.
Guest count, flavor, filling, timing, a link to the photo they liked — read out of a normal email and written straight onto the order. Nothing to copy across.
Each field Buddy fills in comes with the customer's own sentence attached, so you can see exactly what they said that led to it.
A changed event date or delivery address is too consequential to apply quietly, so those always come to you to approve. Everything else applies with a one-tap undo.
The chasing is the part that actually costs you.
A cake order isn't one message, it's six — and the order sits half-finished until you write the next one. Buddy takes that thread off your plate without putting a robot in front of your customer: it asks one clear set of questions, in your voice, and hands you the result. The customer never knows they're emailing anything other than your bakery.
Hit Ask on the order
Buddy finds the gaps and drafts the questions. You send it, or edit it first.
The customer just replies
No portal, no login, no form. They answer the email the way they'd answer any email.
You get the update
The order's already filled in, forwarded to you with what changed and an undo link that works straight from your mail app.
Stop chasing the details.
Let Buddy ask the questions and fill in the answers while you're baking. Join the waitlist for early access.
Get Early AccessCommon Questions
Does the customer know they're emailing an AI?
They're emailing your bakery. The message is written in your bakery's own voice and comes from your bakery's address, and they reply normally — no portal, no login, no form to fill in. What Buddy does is read the reply so you don't have to retype it.
What if I've already changed the order myself?
Buddy snapshots each field when the question goes out, so an answer can never overwrite something you changed in the meantime. If you set the guest count yourself after asking, your number stands.
What can it change on its own?
Guest count, flavor, filling, event type, location, timing window, design links, and notes apply directly, each with an undo. Event date, fulfillment date, fulfillment type, and delivery address always come to you to approve first — those are the ones that cost real money to get wrong.
What if the reply is confusing or off-topic?
Buddy proposes rather than applies when it isn't confident, and hands the whole thread to you when it can't tell what the customer meant. It's built to stop and ask rather than guess.
Can someone manipulate it by writing instructions in an email?
That case is handled explicitly. Instructions embedded in an inbound email are treated as a blocked outcome rather than something to follow, and the thread comes to you instead. A customer's email is read as content, never as a command.
How do I undo something?
Every forwarded update carries a signed undo link that works from your mail app without logging in — so you can reverse a change from your phone the moment you see it, standing in the kitchen.